SILVINA
Streetwear born from Hustle and a Hint of Chaos
www.silvina.store
For Georgy Burgueno, founder of Silvina, the journey of building a brand has been anything but conventional. With no formal design or business qualifications, Georgy started Silvina straight out of high school alongside his closest friend Nathan. Today, he runs the brand solo, pouring his creativity and energy into its growth. By night, you can catch him as Gregory Fever, spinning tunes solo or bringing disco tracks to the Toby Jon duo.
The brand’s name is a tribute to Georgy’s mum, Silvina, and carries a hint of clever self-preservation. A moment of inspiration struck while he stood with her at the bank, reading her name on her bank card. “I thought, ‘That’s a pretty cool name’’” Georgy recalls. “So I just ran with it.” The name was also a way to stay in his parents’ good graces after veering away from a traditional career path. “I figured if I got into trouble, at least I could say the brand was named after Mum,” he jokes. The sentimental choice quickly became a cornerstone of the brand’s identity, tying Silvina’s growth to Georgy’s family values.
Stylistic Versatility
Silvina’s style defies categories. What began as a collection of playful graphic tees for friends has evolved into a versatile brand grounded in community, functionality, and creativity. “At first, it was just some shirts for fun, but then, obviously, people—skateboarders, DJs, all sorts of creatives—started wearing them, and that shaped the vibe,” Georgy shares.
From skate wear staples to outdoor gear like Silvina’s Summit Shorts, Georgy’s designs balance fashion and function. “I’m not a huge hiker or anything, but I love the functionality of clothing,” Georgy explains. “I use the shorts for festivals [...] put in two flasks, wallet, keys, and I’m set. But a lot of people use them for what they were designed for, like hiking or other activities. It’s cool to see how people make them their own.”
This versatility reflects Georgy’s philosophy: “Instead of putting something into a specific category, I let my community or customers decide the category. That way, it’s more inclusive. Whether someone’s skating, hiking, or painting, they can use it however they like.”
Culture for Cause
Silvina’s roots go beyond the Boorloo streets. Georgy’s family has a long-standing connection to Bali, where they’ve supported Dharmajati 1, an orphanage in Klungkung, for over 15 years, helping to rebuild, repaint, and provide food and essentials. This ethos carried over to Silvina’s production.
“I knew I wanted to work with a smaller, family-run operation,” Georgy explains. Through a family friend, he connected with a Balinese couple who own a workshop, employing their relatives to craft Silvina’s designs. “It’s incredible knowing who’s making your clothes—seeing their process and being part of something that supports a family. They even invited us to dinner after showing us their operation. That level of care means everything to me.”
Rave Marketing
Silvina didn’t just build a brand; it built a lifestyle. Georgy and Nathan cemented Silvina’s early reputation through iconic parties that brought Boorloo’s creative scene together. From illegal warehouse raves to an unforgettable party on The Raft, their events are as much a part of the brand’s identity as the clothes themselves.
The Raft party, while legendary, wasn’t without its challenges. “We lost so much money,” Georgy laughs, “I’m still recovering but people still talk about it as the best summer of their lives.” Their underground warehouse rave complete with a scaffolding-stage built in just four hours by Nathan and his dad, DIY cocktails, and 400 partygoers head to toe in Silvina “was chaos, but it worked,” Georgy says. “Those parties created a culture around the brand. People weren’t just buying clothes—they were buying into the lifestyle.”
Slow Fashion, Big Vision
As Silvina matured, so did Georgy’s approach. Initially known for frequent drops and limited runs, the brand has shifted toward a slow fashion focus, prioritising quality and sustainability. “I wanted to make pieces that last, not just cool designs people wear for a season,” Georgy explains. Partnering with his Balinese manufacturer has allowed him to create from scratch, sketching ideas and bringing them to life with precision.
While there have been lows—like investing in designs that didn’t sell as hoped—Georgy finds joy in the process. “Seeing something go from a late-night idea in my notes to a fully realised piece is worth the struggle. And when people love it, when it sells out, or when I see someone wearing it on the street—that’s everything.”
The Next Chapter
In five years, Georgy hopes Silvina will continue to grow, while keeping its heart and authenticity intact. “I don’t need much—just enough sales to keep going, maybe a cool warehouse space where I can work with friends and throw more parties. I want to travel more, get Silvina into stores, and expand to Europe and the U.S. But most importantly, I want to keep having fun.”
For Georgy, Silvina isn’t just a brand—it’s a reflection of his life, his friends, and the community that’s embraced it. Silvina is proof that when you lead with heart, hustle, and a hint of chaos, you can create a brand that echoes through the streets.
